Websites, SEO and campaigns for excursion companies, guided tours, food experiences, jeep routes and Formentera day trips. We capture travellers when they ask Google “things to do in Ibiza” and take them all the way to a booking on your own website.
Before and during the trip, millions of searches revolve around “things to do Ibiza”, “Ibiza excursions for families” or “things to do Ibiza not clubbing”. It's a huge audience that hasn't chosen a plan yet: families, couples, cruise passengers, groups of friends and travellers looking for authentic Ibiza beyond the clubs.
These travellers read guides, blogs and lists before deciding, and usually end up booking on the platform that appears alongside that content. To win the booking you need useful content that ranks, a clear offer for each type of traveller and a website that lets them book in any language without leaving their phone.
We work with excursion companies, local guides, jeep tours, food routes, cultural experiences and Formentera day trips to turn their knowledge of the island into visibility and direct bookings.
The top results are “10 best excursions” lists that send clients to a marketplace.
Schedules, pick-up points and inclusions explained in PDFs or messages, not on the website.
German, Italian or French travellers search in their own language and never find your tour.
Clients with a few hours on the island who need instant confirmation and a clear pick-up point.
Beautiful photos on Instagram but no page answering what people search on Google.
Spring and autumn are perfect for excursions, yet few businesses promote them.
With excursions, intent often starts informational (“things to do in Ibiza in 3 days”) and ends transactional (“Formentera day trip by catamaran”). A good strategy works both: content that attracts and product pages that sell.
That's why we combine landing pages per excursion with useful blog guides that rank, link to your tours and turn readers into clients.
Travellers already know what they want. Its own page, price and booking.
Searches from people organising their days. Guides that rank and link to your tours.
Every profile searches differently. Content and offers for families, groups and cruise passengers.
Searches by month: the chance to sell in spring and autumn too.
Selection based on real Google search suggestions in Spain (ES/EN, 2026) and our own keyword research. Volume and competition for each term are validated on every project.
Booking website, content SEO, social media and campaigns designed to capture travellers while they plan and turn them into direct bookings, before they reach a platform.
A clear catalogue by excursion type, with calendar, pick-up points, guide languages and online payment.
Useful guides that rank for “things to do in Ibiza” and lead readers to book your excursions.
Content about corners, flavours and moments only a local knows. Inspiration with a booking call to action.
Ads targeting travellers from each country before and during their stay, with controlled budgets.
An identity that conveys authenticity and knowledge of the island, far from generic tourism.
In-house production during the excursions to show exactly what clients will experience.
Excursion clients spend weeks planning or just a few hours deciding. Your digital presence must work in both cases.
They search what to do in Ibiza weeks before the trip. Your useful guide finds them first.
They see your excursion on social media or your blog and understand what makes it different.
They compare itinerary, price, languages and reviews. Everything clear on a single page.
They pay online and receive the pick-up point, schedule and recommendations.
After the excursion, a review and shared photos that attract the next traveller.
Excursions have a longer season than the beach: spring and autumn are ideal for hiking, food and culture. Well promoted, they extend your year.
Your website has two jobs: attract with content those still planning and sell to those who have decided. That's why it combines blog, excursion pages and online booking in one experience.
Tour platforms are a powerful shop window, but they charge commission and place your tour next to your competitors'. With your own content that ranks and a website that sells, more and more travellers come straight to you.
Google also shows activities and tours directly in its results. Having well-structured listings and an optimised website lets you benefit from that visibility without intermediaries.
Whoever writes the best Ibiza guide sells the best excursions.
Tell us how your tours & activities business works today and we'll send you a free assessment: what's holding back your bookings and where to start.
Your privacy matters
We use strictly necessary cookies and, only if you accept, analytics cookies (Google Analytics) to measure and improve the site. Cookies policy
