Websites, SEO, campaigns and visual production for boutique hotels, agroturismos, adults-only hotels and charming accommodation in Ibiza. We tell your property's story so guests choose you for what makes you unique and book on your website, not an OTA.
People searching “boutique hotel Ibiza”, “agroturismo Ibiza” or “adults only hotel Ibiza” don't want just any room: they want a specific experience, a style, a setting. They look at photos for minutes, read reviews, check the restaurant and spa… and too often end up booking through an online travel agency that charges commission on every night.
For a small hotel, every direct booking makes a real difference to profitability. The key is combining an official website that enchants and converts, a well-integrated booking engine, presence on Google Hotels with your official rate, and a brand story OTAs can't tell for you.
We work with boutique hotels, agroturismos, estates with rooms and luxury hotels to grow direct bookings, sell the restaurant, spa, day passes and events better, and fill the shoulder season too.
A significant share of nights come through online agencies with commission and no direct relationship with the guest.
A slow or unclear booking engine, and the guest goes back to the OTA to finish the purchase.
The estate, the interiors, the kitchen garden or the cuisine don't come across online as they do in person.
Restaurant, spa, day passes, weddings or events that could sell more with their own strategy.
Low occupancy in spring and autumn, even though it's the best time for many guests.
Reviews across many platforms that aren't used on the website or on Google.
Boutique accommodation searches in Ibiza combine type (boutique, agroturismo, adults only, luxury), area (Ibiza Town, the north, Santa Gertrudis, Santa Eulalia) and occasion (getaway, honeymoon, family, wedding).
There are also searches for services without a stay, such as day passes or the restaurant, which are a gateway to new guests.
Guests already know the style they want. Your official website must be on top.
Location matters a lot: countryside, beach or town.
Couples, families, weddings: each with its own page and offer.
Day pass or price searches: extra sales and shoulder season.
Selection based on real Google search suggestions in Spain (ES/EN, 2026) and our own keyword research. Volume and competition for each term are validated on every project.
Official website, SEO, campaigns, social media and visual content designed so guests book on your website and discover everything your hotel offers beyond the room.
A website that conveys the experience and leads to booking in a few steps, with your booking engine integrated.
We rank your official website by hotel type, area and occasion, and look after your presence on Google.
Instagram as your hotel's magazine: interiors, breakfasts, sunsets, food and people.
Ads on Google and Meta, plus metasearch presence to win back bookings heading to OTAs.
An identity reflecting the property's story and style, on the website, in the rooms and in every detail.
Architecture, interiors, food and lifestyle photography that converts on the website and OTAs.
Boutique hotel guests compare a lot before booking. Guiding them at every step in your own voice is what brings them to your website.
They discover your hotel on Instagram, in a magazine or through a recommendation.
They search your name or your type of hotel on Google. Your official website shows up with price and perks.
They compare with the OTA. The official website offers a better price, extras and trust.
They book in your engine in a few steps and receive personalised communication.
Emails before and after the stay, a review and an offer to return.
Boutique hotel bookings are made in advance, and the shoulder season is the big opportunity to grow occupancy and average rate.
Guests who reach your website already know you. They just need a reason to book there: a better price, exclusive perks and a booking experience as easy as an OTA's.
Online agencies are part of any hotel's strategy. The goal is for guests who have already chosen you to complete the booking on your website, where the margin is higher and the relationship is yours.
With a well-designed official website, Google Hotels presence at a competitive rate, brand campaigns and good communication with past guests, your direct booking share grows season after season.
The OTA sells rooms. Your website sells your hotel.
Summer house with food, pool and rooms: an immersive website with direct bookings.
See full case studyTell us how your boutique hotels & agroturismos business works today and we'll send you a free assessment: what's holding back your bookings and where to start.
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