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Digital marketing · Restaurants · Ibiza

Marketing for Restaurants in Ibiza | Web, SEO & Social Media: Full tables in October too.

Websites with bookings, Google Maps, SEO, social media and food photography for restaurants, sunset terraces, gastro bars and chef-led dining in Ibiza. Be found by people searching “where to eat in Ibiza” and get them to book with you, whether they live here or are passing through.

#1 channel: Google Maps Decision: same day Clients: residents + visitors Key: photos + reviews
01 — The context

Your cuisine is decided
on a phone screen.

Every day in season, thousands of people search “restaurants Ibiza”, “where to eat Ibiza”, “best restaurants Ibiza town” or “sunset restaurant Ibiza”. Most decide on Google Maps within minutes, looking at photos, reviews, price and whether they can book instantly. If your listing doesn't convince, they choose the one next door.

Many excellent restaurants rely on guides, commission-based booking platforms or passing trade, and have a website that only shows a PDF menu. Meanwhile, restaurants that work on Google Maps, reviews, photography and a website with direct booking fill tables in the shoulder season and with local clientele too.

We work with restaurants, terraces, chef-led restaurants, gastro bars and food venues to rank in local searches, win direct bookings, create mouth-watering content and build loyalty with island residents all year round.

An undervalued Google listing

Old photos, outdated hours and unanswered reviews on the channel that brings the most diners.

A PDF menu

A menu that can't be read on mobile and doesn't rank on Google for what you cook.

Commission bookings

Booking platforms and discounts that eat margin and place competitors right next to you.

Content without strategy

Sporadic posts that don't convey the experience or lead to bookings.

Empty winters

Without a resident strategy, the shoulder and low seasons feel very long.

Unsold events

Groups, celebrations and private events nobody promotes on the website.

02 — What your clients search for

“Where to eat in Ibiza”
has an answer: you.

Restaurant searches split by area (Ibiza Town, the port, Dalt Vila, San Antonio, Santa Eulalia), moment (sunset, dinner, with kids) and criteria (best rated, value for money, type of cuisine).

“Near me” and Maps searches depend on your Google listing; informational searches (“best restaurants Ibiza 2026”) depend on your website, reviews and presence in guides.

By area

Local

Diners search close to where they are. Google listing and website optimised by area.

  • best restaurants ibiza town
  • best restaurants ibiza old town
  • restaurant ibiza san antonio
  • best restaurants ibiza santa eulalia
  • best restaurants ibiza marina
  • where to eat talamanca ibiza

Moment & experience

Experience

The experience decides: sunset, special dinner, family.

  • sunset restaurant ibiza
  • best sunset restaurant ibiza
  • sunset restaurants ibiza old town
  • best restaurants ibiza old town with a view
  • sunset dining ibiza
  • sunset restaurant ibiza san antonio

Rankings & ratings

Commercial

“Best of” searches: reviews, guides and reputation rule.

  • best restaurants ibiza
  • best restaurants ibiza 2026
  • restaurant ibiza town best
  • best restaurants ibiza near me
  • luxury ibiza restaurants
  • best restaurants ibiza san antonio

Specific needs

Transactional

Very specific searches with high intent to go today.

  • where to eat ibiza
  • where to eat ibiza town
  • where to eat ibiza old town
  • where to eat dinner ibiza
  • where to eat paella in ibiza
  • where to eat north ibiza

Selection based on real Google search suggestions in Spain (ES/EN, 2026) and our own keyword research. Volume and competition for each term are validated on every project.

03 — What we do for your business

More direct bookings,
more returning diners.

Google Maps, website, social media, campaigns and photography working together to fill tables in season, build resident loyalty in winter and sell events and groups.

01 / 06

Website with menu & bookings

A fast website with an HTML menu (not a PDF), integrated bookings, events and all the practical information.

  • A menu readable on mobile that ranks
  • Integrated online booking
  • Groups and private events page
  • Multilingual for visitors
See service: Web design & development
02 / 06

Google Maps & local SEO

The channel that brings the most diners. We optimise your listing, reviews and website for searches by area and cuisine.

  • A complete Google Business Profile
  • Review strategy and replies
  • SEO by area, cuisine and moment
  • Restaurant and menu structured data
See service: SEO & rankings
03 / 06

Mouth-watering social media

Dishes, kitchen, team, sunsets and atmosphere told with taste and consistency.

  • Seasonal editorial calendar
  • Kitchen and dish reels
  • Collaborations with food creators
  • Community and DM booking management
See service: Social media
04 / 06

Local campaigns

Geo-targeted ads for visitors on the island plus campaigns for residents, events and the shoulder season.

  • Meta Ads by radius and time
  • Local search Google Ads
  • Promoting events and menus
  • Campaigns for groups and celebrations
See service: Google Ads & Meta Ads
05 / 06

A food brand

Identity, menu, signage and tone that make your restaurant a recognisable place.

  • Visual identity and naming
  • Menu design
  • Uniforms and signage
  • Merchandise and packaging
See service: Branding
06 / 06

Food photography

Photography of dishes, space and atmosphere, plus video for social, website and Google Maps.

  • Full menu photography
  • Space, terrace and sunset
  • Kitchen and service reels
  • Photos for your Google listing
See service: Photo & video
04 — From first glance to booking

From “where shall we eat?”
to a five-star review.

Choosing a restaurant is quick, but it always goes through the same points. Being strong at each one fills tables.

1

Craving

They see a dish on Instagram or search “sunset restaurant Ibiza”.

2

Maps

They compare on Google Maps: photos, reviews, price, distance and hours.

3

Menu

They open your website to check the menu and vibe. If convinced, they carry on.

4

Booking

They book online in seconds, without calling or downloading anything.

5

Review

After dinner, a review and photos. Asking well multiplies your reputation.

05 — Your digital year in Ibiza

Your culinary
year.

A restaurant that plans its digital year is full in August… and in November too. Each period calls for a different strategy.

Jan – Mar

Residents & winter

  • Menus and events for residents
  • New menu and photo shoot
  • Website and Google listing improvements
Apr – May

Season opening

  • Opening campaigns
  • Terrace and sunset content
  • Hotel partnerships
Jun – Sep

High season

  • Geo-targeted ads
  • Daily review management
  • Real-time reels and stories
Oct – Dec

Autumn & celebrations

  • Company dinners and Christmas
  • Resident promotion
  • Season analysis
06 — The website you need

A restaurant website
that fills tables.

A restaurant website doesn't need much, but it needs it done well: a readable menu, instant booking and all the practical information, with photos that make people want to come today.

  • HTML menuReadable on mobile, easy to update and ranking your dishes on Google.
  • Integrated bookingWith your booking system, without leaving the website.
  • Practical informationHours, location, parking, directions and contact one tap away.
  • Food photographyReal dishes, space and atmosphere.
  • Groups & eventsA page for celebrations, companies and private events.
  • MultilingualSpanish and English at least, menu included.
  • Structured dataRestaurant, menu and review schema.
  • Ultra-fast loadingPeople check it on the street on their phone: every second counts.
07 — Your own channel vs. platforms

Platforms and guides.
Your reputation, at home.

Google Maps TheFork TripAdvisor OpenTable CoverManager Instagram

Booking platforms and guides are part of the ecosystem, but your reputation should live on your Google listing and your own website, where diners book without intermediaries or discounts that erode margin.

We integrate the booking system you already use into your website and Google listing so every booking is direct, and we track which channel brings each table.

A restaurant's best advertising is a photo that makes you hungry and a review that builds trust.
Racó Ibiza — Circco Media project
Case study Racó Ibiza

Summer house with food, pool and rooms: an immersive website with direct bookings.

See full case study
Frequently asked questions

Questions from
restaurants.

What matters more: the website or Google Maps?

For a restaurant, Google Maps is usually the channel that brings the most diners, but it works best with a good website behind it: the menu, booking and photos on your website reinforce your listing and convert more.

Why shouldn't the menu be a PDF?

Because it reads poorly on mobile, is heavy and Google doesn't interpret it well. An HTML menu is easy to update, reads perfectly and helps your dishes and cuisine rank.

Can you integrate our booking system?

Yes. We integrate your booking system into the website and Google's booking button so diners book directly with you.

Do you photograph the menu?

Yes. We photograph dishes, drinks, space and team, and film video for social media. It's the content that most influences a diner's decision.

How do we fill the restaurant off-season?

With a resident strategy: menus, events, social media with local content, geo-targeted campaigns and communication with regulars. Well-worked winter months sustain the year.

Do you manage the restaurant's social media?

Yes: strategy, calendar, content production, publishing and community management, with a plan adapted to the rhythm of your season.
Let's talk

Shall we talk about
your season?

Tell us how your restaurants business works today and we'll send you a free assessment: what's holding back your bookings and where to start.

  • Free website, Google and social media assessment within 48 h
  • Fixed-price proposal, no lock-in contracts
  • A team in Ibiza that knows the season

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