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Project · Health · Psychotherapy · Bilbao · 2026

AMAYA AGUADO PSYCHOTHERAPY

Client
Amaya Aguado · Health psychologist
Services
Web · Design · Local SEO
Delivered
October 2026
Website
98
Mobile PageSpeed
1 → 14
Indexable pages
6
Landing pages by concern
1 click
To message on WhatsApp
01 — The Project

Amaya Aguado
Health · Psychotherapy.

Amaya Aguado is a licensed health psychologist in Bilbao (Abando) who also works online. She supports people through anxiety, self-esteem, trauma, grief and relationship difficulties with an integrative approach that draws on EMDR, IFS and systemic therapy. We rebuilt her website from scratch so it sounds like her, warm and free of judgement, and so that people looking for help find the page on Google that speaks to what they are going through.

Web Design Local SEO Copywriting Healthcare UX GA4 Tracking
02 — The Process

The Challenge

In mental health, taking the first step is hard. The previous website barely existed for Google: only the homepage could be indexed and no reason for seeking therapy had its own page.

  • Every page except the homepage set to noindex
  • No sitemap or robots.txt, and the whole site duplicated on www
  • The same description on every page and none by concern
  • WhatsApp, phone and form with no tracking

The Solution

A fast, warm static website with a page for each concern and each approach, and a simple way to take the first step from all of them.

  • Six “psychologist + concern + Bilbao” landing pages: anxiety, self-esteem, depression, emotional dependency, guilt and boundaries, and grief
  • Four approach pages: trauma and attachment, EMDR, IFS and systemic
  • Pre-filled WhatsApp message and a form on every service
  • GA4 with Consent Mode v2: contact events with no personal data
03 — Methodology

No detours.
No improvisation.

A clear process from day one. Every phase has defined deliverables, review dates and an owner. No surprises.

01

Discovery

URL inventory plus a technical SEO, performance and GDPR audit of the previous website.
02

Architecture & copy

One page per concern and per approach, with warm, jargon-free copy.
03

Design & development

Static Astro build with a cream and green palette, serif accents and AA contrast.
04

Local SEO & tracking

Structured data, sitemap, 301 redirects, a single canonical URL and consent-based analytics.
04 — Results
98

Mobile PageSpeed

Measured with Lighthouse: 2.1 s mobile LCP and 100 on desktop.
14

Indexable pages

Only one before, the homepage. Now every concern and approach has its own URL in the sitemap.
100

SEO & accessibility

Lighthouse score in both categories, on mobile too.
Stack
AstroTailwind CSSGSAPSwupGoogle Analytics 4Consent Mode v2Schema.org
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